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It was a meaningful gamble, particularly as Richard didn't know how to pour a beer, let along tap a keg, but behind working there for three years and tripling the trade, they decided to purchase another hotel, the Colonnades' Tavern in 1985. Richard everlasting wanted to grow, and was looking for the following opportunity. The number one thing Richard learn while occupied behind the forbid at the Grosvenor many years ago was that service was the top priority with customers something that has become integral to every hotel the RD Jones Group own today. Richard learn that accepting their needs and wants was also very important. I looked at service being a point of difference in hotels. We all sell the equivalent products, but it's the service that really counts, he said. If you go back and look at history, Hotels never really made a lot of money out of food. I think it started in the Eastern states, where a lot of Victorian hotels started to put a different style of food out and people warmed to that. I think what the public look at is they want value for money, but they want a appropriate meal not your standard Hotel fair. With this in mind, the RD Jones group decided to redevelop four of their thirteen hotels recreating each venue to have a fresh feel, menu, drinks list and somewhere that the customers were proud to call their local. Street art inspired by sailor tattoos don the walls, while The Holly's menu features a expansive range of choice from many diverse cultures. The way we changed the food was so different, it was like an expectation when people walked in they thought they'd get the 'normal' hotel fair, but ours was solely different they absolutely loved it. Then of course we went to The Gully Public House Garden, where we redid the venue below the alike emphasis it was all about the food. When we went out to The woodcraft, we solely changed the way we did food, and it's impartial going through the roof. Along with the RD Jones' prosperous hotel ventures, Richard and Denise began the Jackpot Club and J Card in 1995, creating a loyalty system for customers that combines great service and looking after people. The loyalty card was made to be very user friendly, proving to be a victory with hotels around Australia. At first the J Card was only used in 5 hotels and at one stage it was in over 100. Richard was passionate about his industry and spent a lot of time mentoring and sharing his insights with the after generation of publicans, he was a visionary that thrived on innovation. However his legacy will live on through the key stakeholders in the business, including his wife Denise, daughter Danielle, son Ryan and son inlay Luke.Read more...
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